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All Blog Articles and Press Releases

Monthly Archive for: "December, 2014"
 Mobile Merriment: How Top Retail Apps Brought the Holiday Spirit

Mobile Merriment: How Top Retail Apps Brought the Holiday Spirit

December 30, 2014

Mobile retail traffic and sales reached an all-time high over Thanksgiving weekend this year. On Thanksgiving Day alone, mobile accounted for 52 percent and 32 percent of eCommerce traffic and [...]

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 It’s Not Too Late: Secret Weapons for Capitalizing on What’s Left of Holiday 2014

It’s Not Too Late: Secret Weapons for Capitalizing on What’s Left of Holiday 2014

December 23, 2014

Holiday season is in full swing and though some shopping lists may be partially tackled, it doesn’t mean retailers should comfortably ease off of their marketing efforts. Rather, the period [...]

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 The Top 5 Mobile App Predictions for 2015—and How to Be Prepared

The Top 5 Mobile App Predictions for 2015—and How to Be Prepared

December 22, 2014

As 2014 races to an end, it’s time to look at what’s on the horizon. Here are five of the top mobile app trends and predictions for 2015, along with five questions advertisers should [...]

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 Phunware Acquires Odyssey Mobile Interaction to Accelerate International Expansion Efforts in Europe and Asia

Phunware Acquires Odyssey Mobile Interaction to Accelerate International Expansion Efforts in Europe and Asia

December 19, 2014

Phunware today announced that it has acquired London and Singapore based Odyssey Mobile Interaction. The Boards of Directors for both companies approved the transaction and the entire Odyssey [...]

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 App Marketing 101: Five Ways to Help Users Discover Your Mobile App

App Marketing 101: Five Ways to Help Users Discover Your Mobile App

December 12, 2014

The mobile app market is like a crowded Moroccan bazaar, with an overwhelming number of vendors vying for attention. Apple’s App Store had just over 2.2 million apps as of March 2017, and [...]

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 The Perfect Moment for Enterprise Mobile Apps

The Perfect Moment for Enterprise Mobile Apps

December 11, 2014

Enterprise technology is exciting again. (ZDNet even calls it “sexy.” Who knew? Well, actually, we did.) How did this happen? After a sleepy couple of decades, several factors aligned [...]

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 Did Your IT Department Miss the Enterprise Mobile App Revolution?

Did Your IT Department Miss the Enterprise Mobile App Revolution?

December 4, 2014

For decades now, IT departments have been in charge of technology decisions in their organizations. Like any department in the enterprise, IT is concerned with adding value to the business, [...]

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 API, SDK—WTF? Understanding the Mobile App Alphabet Soup

API, SDK—WTF? Understanding the Mobile App Alphabet Soup

December 3, 2014

Photo by Kyle Mills Hall When it comes to digital and mobile technology, an awful lot of acronyms get tossed around. Everybody just nods and smiles, but many of us don’t really know what [...]

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 Phunware Selected as a 2014 Red Herring Top 100 Global Winner

Phunware Selected as a 2014 Red Herring Top 100 Global Winner

December 3, 2014

Phunware announced today that it is a Red Herring Top 100 Global winner for North America, Europe and Asia. Red Herring's Top 100 Global list has become a mark of distinction for identifying [...]

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