Although it can cost little to nothing to make the design of your website mobile-responsive, mobile websites can’t compete with native mobile app accessibility or features. They also can’t be viewed without an internet connection, and they can’t integrate with or take advantage of handheld device features like the camera, accelerometer and GPS. Finally, mobile websites don’t support some critical features very well (like interactive mapping), and they don’t support others (like beacon integration, push notifications and flight alerts) at all.
Mobile websites can help improve your web-based search rankings and make basic airport information widely available, but native apps drive real customer engagement and insight.
Native apps are critical for:
- Engaging new and existing customers more deeply
- Collecting information about the usage and buying patterns of your core audience
- Measuring the success of location-based and other targeted marketing initiatives
- Personalizing the mobile experience with your airport for the passenger
